Read and write call, form, chat and transaction leads from WhatConverts's conversion tracking and attribution platform.
WhatConverts ships in the w6w first-party pack. It declares 25 actions, 1 health check, and the host runs its code in a sandbox that never sees the credential.
io.w6w.whatconvertsWhatConverts tracks phone calls, web form submissions, chats, emails, transactions, appointments, text messages and custom events, attributing every one back to the marketing source, medium, campaign, content and keyword that produced it. WhatConverts calls all of these a “lead” — one resource with a lead_type field, rather than a resource per channel.
This app covers the full lead lifecycle a workflow needs: list and filter leads by type, status, date range, value and more; fetch a single lead’s full attribution and (on Elite plans) its AI-generated lead analysis and customer journey; create leads from another system; and edit a lead’s qualification (quotable) and dollar-value fields. A dedicated action downloads a phone call’s MP3 recording as bytes, for workflows that need the audio itself rather than just its playback URL.
On an agency plan, a Master Account Key additionally unlocks account and profile management (list, create, edit, delete), role and permission lookups, user invitation and access management, and tracking-number/web-form inventory and deletion — the full multi-client surface an agency automates on top of its clients’ lead data.
A health check tracks WhatConverts’s own status page; there is no quota check because the vendor documents its rate limits in prose and confirmed on the wire that no request — success or failure — carries a rate-limit header to read.
Three routes to the same 25 actions. The Workflow tab is generated from WhatConverts's own manifest and carries its real ids, so it is copy-pasteable; the Code and CLI examples are the same call for any action on any app, so every app-specific value in them is a blank you fill in.
account-delete Permanently delete an account, its profiles, numbers, leads and settings. Requires a Master Account (agency) Key. This cannot be undone.
accounts-list Get a paginated list of accounts. Requires a Master Account (agency) Key.
lead-create Create a new lead (call, form, chat, email, transaction, event, appointment or text message) in WhatConverts.
leads-list Get a paginated list of leads — calls, forms, chats, emails, transactions, events, appointments and text messages.
profile-create Create a new profile under an account. Requires a Master Account (agency) Key.
profile-delete Permanently delete a profile, its numbers, leads and settings. Requires a Master Account (agency) Key. This cannot be undone.
profiles-list Get a paginated list of profiles under an account. Requires a Master Account (agency) Key.
role-get Get details and permissions for a single role. Requires a Master Account (agency) Key.
tracking-form-delete Permanently delete a tracked web form. This cannot be undone; submission tracking for this form stops immediately.
tracking-number-delete Permanently delete a tracking phone number. This cannot be undone; call tracking for this number stops immediately.
user-update Edit an existing user's role and account access. Requires a Master Account (agency) Key.
A workflow step names the app and the action, and the editor fills in the
connection when you pick one. This is the Step shape from the
workflow spec, carrying WhatConverts's real ids.
{
"manifestVersion": "2",
"name": "whatconverts-example",
"steps": [
{
"id": "account-create",
"uses": {
"app": "io.w6w.whatconverts",
"action": "account-create",
"connection": "conn_YOUR_CONNECTION_ID"
},
"with": {
"accountName": "<accountName>"
}
}
]
}account-create account-get account-update accounts-list lead-create +20 more actions available
Every app-specific value here is a blank you have to fill in. An
app action is reached through the connection that authenticates it, so the
address is a connection id, not the app id — and connections belong to your account,
so a public page cannot know yours. Create one for WhatConverts, then fill in
the three blanks: conn_YOUR_CONNECTION_ID, the action key, and the
parameters that action declares. The call itself is real — the shape is transcribed
from the studio's own snippet builder, which prints the same kind of blanks — but
nothing in it is specific to WhatConverts. The Workflow tab is where this app's
real ids are.
npm install @w6w/sdkyarn add @w6w/sdkpnpm add @w6w/sdkdeno add npm:@w6w/sdkimport { W6wClient, isActionRun } from "@w6w/sdk";
// Reads W6W_BASE_URL and W6W_TOKEN from the environment when omitted.
const client = new W6wClient();
const envelope = await client.run({
urn: "conn_YOUR_CONNECTION_ID",
action: "account-create",
payload: {
accountName: "<value>",
// createProfile: "<value>",
},
});
if (isActionRun(envelope)) console.log(envelope.value); npm install -g @w6w/cli w6w run conn_YOUR_CONNECTION_ID --action account-create --payload '{"accountName":"<value>"}' Give an AI agent WhatConverts — without giving it WhatConverts's credentials. One MCP endpoint exposes every app, function and workflow the caller is entitled to, as tools it can discover and run. Access is granted per team while we onboard.
One tool call{
"name": "w6w_invoke",
"arguments": {
"ref": "app:io.w6w.whatconverts#account-create",
"input": {
"accountName": "<accountName>"
}
}
}
Every tool names its target with a single ref. The
app: form above doesn't name a connection at all — the
host resolves which of the caller's WhatConverts connections to sign
with, and refuses rather than guesses when the answer is ambiguous.
The token is attached host-side, at the moment of the call. It is never a tool argument, never in the model's context, and never in a transcript — so a prompt injection has nothing to exfiltrate.
Tools are derived per end user from what that person has actually connected and is entitled to — not one shared bot identity carrying the union of everyone's access.
Multi-step work runs on the workflow engine and returns a run handle the agent can poll — retries, branching and state survive the conversation that started them.
WhatConverts's declared health checks are on the surface too, so an agent can tell "the vendor is down" from "your credential expired" before it burns a retry on either.
The MCP surface is part of the hosted platform. WhatConverts itself is MIT, and the runtime that executes it is source-available (FSL).
WhatConverts declares its own checks, so its health is a property of the app rather than something the host guesses at.
Component status from status.whatconverts.com: Dashboard, API, Lead Processing, Call Routing, Website, System Outage and Notification Delivery.