First-party app
Reply.io

Reply.io

Manage contacts, sequences, email accounts and reporting in Reply.io — sales engagement and multichannel outreach.

stable MarketingCustomer Relationship ManagementEmail

About

Reply.io ships in the w6w first-party pack. It declares 18 actions, 2 health checks, and the host runs its code in a sandbox that never sees the credential.

App id
io.w6w.replyio
Version
0.1.0
Author
w6w
Licence
MIT
Categories
Marketing · Customer Relationship Management · Email

Overview

Reply.io is a sales engagement platform for multichannel outreach — email sequences, LinkedIn, and calls. This app covers the v3 REST API, the surface Reply’s own docs say to use going forward (v1/v2 are documented as deprecated).

It manages contacts (create, update, delete, filter with structured rules), sequences — Reply’s name for a multi-step outreach campaign (list, get, create, start, pause, enroll contacts, list enrolled contacts), email accounts (list, get), custom fields, and the team-wide email reporting overview.

Authentication is a Bearer API key. The credential-liveness probe is GET /v3/whoami, which Reply’s own docs single out as needing no scope and returning only {userId, username, teamId} — never the key itself. Health also tracks Reply’s own status page (status.reply.io), which sits behind a Cloudflare rule that blocks requests carrying no User-Agent header — including curl’s default-stripped and bare Mozilla/5.0 — so the probe sends an explicit one.

Build with Reply.io

Three routes to the same 18 actions. The Workflow tab is generated from Reply.io's own manifest and carries its real ids, so it is copy-pasteable; the Code and CLI examples are the same call for any action on any app, so every app-specific value in them is a blank you fill in.

Create Contact

contact-create

Add a single contact with any profile and custom fields you have.

Delete Contact

contact-delete

Delete one contact by its Reply id.

Filter Contacts

contact-filter

Search contacts with field rules, list/sequence scoping, and free text — more than a plain email or LinkedIn lookup can express.

Get Contact

contact-get

Fetch the full record for one contact by id.

List Contacts

contact-list

Browse contacts, or look one up by exact email or LinkedIn profile URL.

Update Contact

contact-update

Change specific fields on a contact without resending the whole record.

List Custom Fields

custom-field-list

List every custom field your contacts can carry, for your team and organization.

Get Email Account

email-account-get

Fetch one email account in full: connection, safety, signature, opt-out and ramp-up settings, tags, and connection status.

List Email Accounts

email-account-list

Browse the email accounts you can send from.

Get Email Reporting Overview

email-reporting-overview-get

Team-wide email delivery and engagement totals for a period: contacted, delivered, opened, replied, interested, bounced, and meetings booked — each with its rate.

List Contacts in Sequence

sequence-contact-list

See who's enrolled in a sequence and where each stands: status, current step, added date, opt-out, and call status.

Add Contacts to Sequence

sequence-contacts-add

Enroll one or more contacts in a sequence, up to 10,000 ids per call.

Create Sequence

sequence-create

Create a sequence to send from, using Reply's default settings. Steps are added separately once the sequence exists.

Get Sequence

sequence-get

Fetch one sequence in full, including its schedule, connected accounts, and steps.

List Sequences

sequence-list

Browse sequences (Reply's outreach campaigns), filterable by status, owner, folder, and name.

Pause Sequence

sequence-pause

Stop a running sequence from sending further steps, keeping its contacts enrolled.

Start Sequence

sequence-start

Start a sequence, or resume a paused one.

Get Current User

whoami-get

See which user the connected API key acts as — its user id, username, and team id.

A workflow step names the app and the action, and the editor fills in the connection when you pick one. This is the Step shape from the workflow spec, carrying Reply.io's real ids.

{
  "manifestVersion": "2",
  "name": "replyio-example",
  "steps": [
    {
      "id": "contact-get",
      "uses": {
        "app": "io.w6w.replyio",
        "action": "contact-get",
        "connection": "conn_YOUR_CONNECTION_ID"
      },
      "with": {
        "id": "<id>"
      }
    }
  ]
}

Here are some of the things you can do

  • Get Contact

    read
    contact-get
  • Create Contact

    perform
    contact-create
  • Filter Contacts

    search
    contact-filter
  • List Contacts

    read
    contact-list
  • Update Contact

    perform
    contact-update

+13 more actions available

Every app-specific value here is a blank you have to fill in. An app action is reached through the connection that authenticates it, so the address is a connection id, not the app id — and connections belong to your account, so a public page cannot know yours. Create one for Reply.io, then fill in the three blanks: conn_YOUR_CONNECTION_ID, the action key, and the parameters that action declares. The call itself is real — the shape is transcribed from the studio's own snippet builder, which prints the same kind of blanks — but nothing in it is specific to Reply.io. The Workflow tab is where this app's real ids are.

Install
npm install @w6w/sdk
yarn add @w6w/sdk
pnpm add @w6w/sdk
deno add npm:@w6w/sdk
Code
import { W6wClient, isActionRun } from "@w6w/sdk";

// Reads W6W_BASE_URL and W6W_TOKEN from the environment when omitted.
const client = new W6wClient();

const envelope = await client.run({
  urn: "conn_YOUR_CONNECTION_ID",
  action: "contact-get",
  payload: {
    id: "<value>",
  },
});

if (isActionRun(envelope)) console.log(envelope.value);
Install the CLI
npm install -g @w6w/cli
CLI
w6w run conn_YOUR_CONNECTION_ID --action contact-get --payload '{"id":"<value>"}'

Give an AI agent Reply.io — without giving it Reply.io's credentials. One MCP endpoint exposes every app, function and workflow the caller is entitled to, as tools it can discover and run. Access is granted per team while we onboard.

One tool call
{
  "name": "w6w_invoke",
  "arguments": {
    "ref": "app:io.w6w.replyio#contact-get",
    "input": {
      "id": "<id>"
    }
  }
}

Every tool names its target with a single ref. The app: form above doesn't name a connection at all — the host resolves which of the caller's Reply.io connections to sign with, and refuses rather than guesses when the answer is ambiguous.

What the agent gets

Credentials it can't read

The token is attached host-side, at the moment of the call. It is never a tool argument, never in the model's context, and never in a transcript — so a prompt injection has nothing to exfiltrate.

A tool surface scoped to the caller

Tools are derived per end user from what that person has actually connected and is entitled to — not one shared bot identity carrying the union of everyone's access.

A durable workflow in one call

Multi-step work runs on the workflow engine and returns a run handle the agent can poll — retries, branching and state survive the conversation that started them.

Health-aware discovery

Reply.io's declared health checks are on the surface too, so an agent can tell "the vendor is down" from "your credential expired" before it burns a retry on either.

The MCP surface is part of the hosted platform. Reply.io itself is MIT, and the runtime that executes it is source-available (FSL).

Request MCP access

Health checks

Reply.io declares its own checks, so its health is a property of the app rather than something the host guesses at.

service

Reply.io platform status

Component status from status.reply.io: Reply Web Application, Reply API, Reply Company Website, Chrome Extension, and Integrations.

quota

Rate-limit headroom

Remaining requests in the current rate-limit window, read from the x-rate-limit-* response headers on GET /v3/whoami.