Manage prospects, lists, tags, campaigns and marketing assets in Salesforce Account Engagement (Pardot) through API v5.
Pardot ships in the w6w first-party pack. It declares 25 actions, 3 health checks, and the host runs its code in a sandbox that never sees the credential.
io.w6w.pardotPardot, now Salesforce Account Engagement, is Salesforce’s B2B marketing automation platform. This app brings its prospect database into a workflow on the current API v5: create, update, upsert by email and delete prospects, tag them, and move them on and off lists.
Query actions cover the rest of what a marketing workflow needs to look up first — campaigns, prospect accounts, custom fields, forms, form handlers, landing pages and sent emails — plus visitors and visitor activities, so a workflow can react to what a prospect actually did. Every query pages with the API’s own page token and defaults to a useful field list that you can widen, including custom fields.
Connect with Salesforce OAuth (production or sandbox) or a pasted access token, together with your business unit id. A health check tracks Account Engagement’s own Salesforce Trust status and whether the API host is answering.
Three routes to the same 25 actions. The Workflow tab is generated from Pardot's own manifest and carries its real ids, so it is copy-pasteable; the Code and CLI examples are the same call for any action on any app, so every app-specific value in them is a blank you fill in.
campaign-list Query campaigns. Their ids are what prospects, forms and lists reference through `campaignId`.
custom-field-list Query the prospect custom fields defined in this business unit. `apiFieldId` is the `…__c` name to use in other actions.
email-list Query sent emails. `htmlMessage` and `textMessage` are not queryable — read a single email for those.
form-handler-list Query form handlers — the endpoints that let a form on your own site feed Account Engagement.
landing-page-list Query landing pages. Content fields (`content`, `scriptFragment`) are not queryable.
list-membership-delete Delete a list membership by its own id (find it with List List Memberships). The prospect and the list are untouched.
list-membership-list Query which prospects are on which lists. Filter by list or by prospect to answer either direction.
prospect-account-list Query prospect accounts — the company-level record prospects roll up to. Read-only through the API.
prospect-create Create a prospect. Only the email is required. Use Upsert Prospect when the person may already exist.
prospect-delete Delete a prospect. It moves to the Account Engagement recycle bin; related records are not deleted.
prospect-get Read one prospect by id. Unlike the list query, a read returns every custom field (`…__c`) you ask for.
prospect-list Query prospects with filters on id, email, Salesforce id, timestamps and owner. Returns one page plus a token for the next.
prospect-remove-tag Remove a tag from a prospect. The tagged-object record is deleted.
prospect-update Change fields on a prospect. Fields you leave blank are left as they are.
prospect-upsert Update the prospect with this email (the one with the latest activity, if several), or create it. Set Match email to change a prospect's email address.
visitor-activity-list Query what visitors and prospects did: clicks, views, form and form-handler submissions, email opens and sends, and more. `typeName` says which.
A workflow step names the app and the action, and the editor fills in the
connection when you pick one. This is the Step shape from the
workflow spec, carrying Pardot's real ids.
{
"manifestVersion": "2",
"name": "pardot-example",
"steps": [
{
"id": "list-create",
"uses": {
"app": "io.w6w.pardot",
"action": "list-create",
"connection": "conn_YOUR_CONNECTION_ID"
},
"with": {
"name": "<name>"
}
}
]
}list-create campaign-list custom-field-list email-list form-handler-list +20 more actions available
Every app-specific value here is a blank you have to fill in. An
app action is reached through the connection that authenticates it, so the
address is a connection id, not the app id — and connections belong to your account,
so a public page cannot know yours. Create one for Pardot, then fill in
the three blanks: conn_YOUR_CONNECTION_ID, the action key, and the
parameters that action declares. The call itself is real — the shape is transcribed
from the studio's own snippet builder, which prints the same kind of blanks — but
nothing in it is specific to Pardot. The Workflow tab is where this app's
real ids are.
npm install @w6w/sdkyarn add @w6w/sdkpnpm add @w6w/sdkdeno add npm:@w6w/sdkimport { W6wClient, isActionRun } from "@w6w/sdk";
// Reads W6W_BASE_URL and W6W_TOKEN from the environment when omitted.
const client = new W6wClient();
const envelope = await client.run({
urn: "conn_YOUR_CONNECTION_ID",
action: "list-create",
payload: {
name: "<value>",
// title: "<value>",
// description: "<value>",
// isPublic: "<value>",
// campaignId: "<value>",
// folderId: "<value>",
// fields: "<value>",
},
});
if (isActionRun(envelope)) console.log(envelope.value); npm install -g @w6w/cli w6w run conn_YOUR_CONNECTION_ID --action list-create --payload '{"name":"<value>"}' Give an AI agent Pardot — without giving it Pardot's credentials. One MCP endpoint exposes every app, function and workflow the caller is entitled to, as tools it can discover and run. Access is granted per team while we onboard.
One tool call{
"name": "w6w_invoke",
"arguments": {
"ref": "app:io.w6w.pardot#list-create",
"input": {
"name": "<name>"
}
}
}
Every tool names its target with a single ref. The
app: form above doesn't name a connection at all — the
host resolves which of the caller's Pardot connections to sign
with, and refuses rather than guesses when the answer is ambiguous.
The token is attached host-side, at the moment of the call. It is never a tool argument, never in the model's context, and never in a transcript — so a prompt injection has nothing to exfiltrate.
Tools are derived per end user from what that person has actually connected and is entitled to — not one shared bot identity carrying the union of everyone's access.
Multi-step work runs on the workflow engine and returns a run handle the agent can poll — retries, branching and state survive the conversation that started them.
Pardot's declared health checks are on the surface too, so an agent can tell "the vendor is down" from "your credential expired" before it burns a retry on either.
The MCP surface is part of the hosted platform. Pardot itself is MIT, and the runtime that executes it is source-available (FSL).
Pardot declares its own checks, so its health is a property of the app rather than something the host guesses at.
Salesforce Trust status for the Account Engagement product (api.status.salesforce.com/v1/products/MCAccountEngagement).
Unauthenticated GET on the connection's Account Engagement host. A 401 carrying the v5 `{code, message}` envelope passes — it proves the API and its auth layer are answering.