Manage Metricool brands, schedule and edit social posts, and read analytics and competitor data.
Metricool ships in the w6w first-party pack. It declares 18 actions, 3 health checks, and the host runs its code in a sandbox that never sees the credential.
io.w6w.metricoolMetricool is a social media management platform: one place to plan and publish posts across networks and to read how each brand’s accounts perform.
This app lists your brands, then schedules, updates, reschedules, reads and deletes a brand’s scheduled posts; reads a brand’s metrics as a time series, a single total or a distribution for networks such as Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Pinterest, Twitch and Google Business Profile; lists published posts with their metrics and popular hashtags; and tracks competitors.
A connection holds your Metricool user token and user id. Each brand-scoped action takes the brand’s blogId, which List Brands returns. API access requires a Metricool plan that includes it.
Three routes to the same 18 actions. The Workflow tab is generated from Metricool's own manifest and carries its real ids, so it is copy-pasteable; the Code and CLI examples are the same call for any action on any app, so every app-specific value in them is a blank you fill in.
analytics-aggregation A single aggregated value of a metric for a brand on one network over a period.
analytics-distribution A metric's breakdown (key/value pairs) for a brand on one network over a period.
analytics-timeline A metric's time series for a brand on one network over a period.
brand-list List the brands (profiles) of the connected Metricool account. Each brand's `id` is the blogId the other actions take.
brand-summary-posts-list A brand's published posts across all its networks in a period, each with metrics.
competitor-aggregation A competitor's single aggregated metric value over a period.
competitor-list A brand's competitors on one network, with follower and engagement figures.
hashtag-search Popular hashtags, optionally for one network and matching a search term.
post-delete Delete a scheduled post. Deleting a thread's parent post deletes the whole thread.
post-reschedule Change only a scheduled post's publication date. For a thread's parent post the whole thread moves.
post-update Replace a scheduled post (PUT): fields you omit are not carried over, so send the whole post. To only move the publication date use Reschedule Post.
A workflow step names the app and the action, and the editor fills in the
connection when you pick one. This is the Step shape from the
workflow spec, carrying Metricool's real ids.
{
"manifestVersion": "2",
"name": "metricool-example",
"steps": [
{
"id": "analytics-aggregation",
"uses": {
"app": "io.w6w.metricool",
"action": "analytics-aggregation",
"connection": "conn_YOUR_CONNECTION_ID"
},
"with": {
"blogId": "<blogId>",
"network": "<network>",
"metric": "<metric>"
}
}
]
}analytics-aggregation analytics-distribution analytics-timeline brand-get brand-list +13 more actions available
Every app-specific value here is a blank you have to fill in. An
app action is reached through the connection that authenticates it, so the
address is a connection id, not the app id — and connections belong to your account,
so a public page cannot know yours. Create one for Metricool, then fill in
the three blanks: conn_YOUR_CONNECTION_ID, the action key, and the
parameters that action declares. The call itself is real — the shape is transcribed
from the studio's own snippet builder, which prints the same kind of blanks — but
nothing in it is specific to Metricool. The Workflow tab is where this app's
real ids are.
npm install @w6w/sdkyarn add @w6w/sdkpnpm add @w6w/sdkdeno add npm:@w6w/sdkimport { W6wClient, isActionRun } from "@w6w/sdk";
// Reads W6W_BASE_URL and W6W_TOKEN from the environment when omitted.
const client = new W6wClient();
const envelope = await client.run({
urn: "conn_YOUR_CONNECTION_ID",
action: "analytics-aggregation",
payload: {
blogId: "<value>",
network: "<value>",
metric: "<value>",
from: "<value>",
to: "<value>",
// timezone: "<value>",
// subject: "<value>",
// scope: "<value>",
},
});
if (isActionRun(envelope)) console.log(envelope.value); npm install -g @w6w/cli w6w run conn_YOUR_CONNECTION_ID --action analytics-aggregation --payload '{"blogId":"<value>","network":"<value>","metric":"<value>","from":"<value>","to":"<value>"}' Give an AI agent Metricool — without giving it Metricool's credentials. One MCP endpoint exposes every app, function and workflow the caller is entitled to, as tools it can discover and run. Access is granted per team while we onboard.
One tool call{
"name": "w6w_invoke",
"arguments": {
"ref": "app:io.w6w.metricool#analytics-aggregation",
"input": {
"blogId": "<blogId>",
"network": "<network>",
"metric": "<metric>"
}
}
}
Every tool names its target with a single ref. The
app: form above doesn't name a connection at all — the
host resolves which of the caller's Metricool connections to sign
with, and refuses rather than guesses when the answer is ambiguous.
The token is attached host-side, at the moment of the call. It is never a tool argument, never in the model's context, and never in a transcript — so a prompt injection has nothing to exfiltrate.
Tools are derived per end user from what that person has actually connected and is entitled to — not one shared bot identity carrying the union of everyone's access.
Multi-step work runs on the workflow engine and returns a run handle the agent can poll — retries, branching and state survive the conversation that started them.
Metricool's declared health checks are on the surface too, so an agent can tell "the vendor is down" from "your credential expired" before it burns a retry on either.
The MCP surface is part of the hosted platform. Metricool itself is MIT, and the runtime that executes it is source-available (FSL).
Metricool declares its own checks, so its health is a property of the app rather than something the host guesses at.
Unsigned GET https://app.metricool.com/api/v2/health; passes only on the documented {"status":"UP"} body.