First-party app
Klaviyo

Klaviyo

Klaviyo profiles, lists, events, segments, campaigns, and templates.

stable MarketingEmail

About

Klaviyo ships in the w6w first-party pack. It declares 23 actions, 2 health checks, and the host runs its code in a sandbox that never sees the credential.

App id
io.w6w.klaviyo
Version
0.2.2
Author
w6w
Licence
MIT
Categories
Marketing · Email

Overview

Klaviyo manages the full subscriber lifecycle from a workflow — creating and updating profiles, tracking custom events against them, and subscribing or unsubscribing profiles from marketing communication, plus adding to and removing them from specific lists.

Campaigns and templates can be fetched and listed, and a template can be rendered on demand to preview or reuse its content, while sending a campaign is a direct action too. Segments and lists are readable individually or in bulk, so a workflow can check membership or pull an audience’s current definition before acting on it.

A fit for syncing customer or event data from another system into Klaviyo as it happens, triggering a campaign send from an external condition, or managing list and segment membership as part of a broader lifecycle-marketing workflow.

Build with Klaviyo

Three routes to the same 23 actions. The Workflow tab is generated from Klaviyo's own manifest and carries its real ids, so it is copy-pasteable; the Code and CLI examples are the same call for any action on any app, so every app-specific value in them is a blank you fill in.

Add Profiles to List

add-profiles-to-list

Add existing profiles to a list by ID. Does not subscribe to marketing.

Create Event

create-event

Record a customer event ("track") — creates the metric on first sight.

Create List

create-list

Create a new Klaviyo list.

Create Profile

create-profile

Create a new Klaviyo profile. At least one of email / phone / externalId is required.

Create Template

create-template

Create a new email template.

Delete List

delete-list

Delete a Klaviyo list. Profiles are not deleted, only their list membership.

Get Campaign

get-campaign

Retrieve a single campaign by ID.

Get Campaigns

get-campaigns

List campaigns for a channel. `filter` is required and must include a `messages.channel` clause.

Get Events

get-events

List events with optional JSON:API filtering by metric, profile, or datetime.

Get List

get-list

Retrieve a single Klaviyo list by ID.

Get Lists

get-lists

List Klaviyo lists with optional filtering.

Get Profile

get-profile

Retrieve a single Klaviyo profile by ID.

Get Profiles

get-profiles

List Klaviyo profiles with optional JSON:API filtering. One page per call; forward `links.next`'s cursor to page.

Get Segment

get-segment

Retrieve a single Klaviyo segment by ID.

Get Segments

get-segments

List Klaviyo segments with optional filtering.

Get Template

get-template

Retrieve a single email template by ID.

Get Templates

get-templates

List email templates.

Remove Profiles from List

remove-profiles-from-list

Remove profiles from a list by ID. Profiles themselves are not deleted.

Render Template

render-template

Render a template with the given variable context. Returns the rendered HTML/text — does not send.

Send Campaign

send-campaign

Trigger send of a campaign that's already been finalised.

Subscribe Profiles

subscribe-profiles

Bulk-subscribe profiles to email and/or SMS marketing, optionally added to a list.

Unsubscribe Profiles

unsubscribe-profiles

Bulk-unsubscribe profiles from email and/or SMS marketing.

Update Profile

update-profile

Update fields on an existing Klaviyo profile.

A workflow step names the app and the action, and the editor fills in the connection when you pick one. This is the Step shape from the workflow spec, carrying Klaviyo's real ids.

{
  "manifestVersion": "2",
  "name": "klaviyo-example",
  "steps": [
    {
      "id": "add-profiles-to-list",
      "uses": {
        "app": "io.w6w.klaviyo",
        "action": "add-profiles-to-list",
        "connection": "conn_YOUR_CONNECTION_ID"
      },
      "with": {
        "listId": "<listId>",
        "profileIds": "<profileIds>"
      }
    }
  ]
}

Here are some of the things you can do

  • Add Profiles to List

    perform
    add-profiles-to-list
  • Create Event

    perform
    create-event
  • Create List

    perform
    create-list
  • Create Profile

    perform
    create-profile
  • Create Template

    perform
    create-template

+18 more actions available

Every app-specific value here is a blank you have to fill in. An app action is reached through the connection that authenticates it, so the address is a connection id, not the app id — and connections belong to your account, so a public page cannot know yours. Create one for Klaviyo, then fill in the three blanks: conn_YOUR_CONNECTION_ID, the action key, and the parameters that action declares. The call itself is real — the shape is transcribed from the studio's own snippet builder, which prints the same kind of blanks — but nothing in it is specific to Klaviyo. The Workflow tab is where this app's real ids are.

Install
npm install @w6w/sdk
yarn add @w6w/sdk
pnpm add @w6w/sdk
deno add npm:@w6w/sdk
Code
import { W6wClient, isActionRun } from "@w6w/sdk";

// Reads W6W_BASE_URL and W6W_TOKEN from the environment when omitted.
const client = new W6wClient();

const envelope = await client.run({
  urn: "conn_YOUR_CONNECTION_ID",
  action: "create-profile",
  payload: {
    // email: "<value>",
    // phoneNumber: "<value>",
    // externalId: "<value>",
    // firstName: "<value>",
    // lastName: "<value>",
    // organization: "<value>",
    // title: "<value>",
    // image: "<value>",
    // location: "<value>",
    // properties: "<value>",
  },
});

if (isActionRun(envelope)) console.log(envelope.value);
Install the CLI
npm install -g @w6w/cli
CLI
w6w run conn_YOUR_CONNECTION_ID --action create-profile --payload '{}'

Give an AI agent Klaviyo — without giving it Klaviyo's credentials. One MCP endpoint exposes every app, function and workflow the caller is entitled to, as tools it can discover and run. Access is granted per team while we onboard.

One tool call
{
  "name": "w6w_invoke",
  "arguments": {
    "ref": "app:io.w6w.klaviyo#add-profiles-to-list",
    "input": {
      "listId": "<listId>",
      "profileIds": "<profileIds>"
    }
  }
}

Every tool names its target with a single ref. The app: form above doesn't name a connection at all — the host resolves which of the caller's Klaviyo connections to sign with, and refuses rather than guesses when the answer is ambiguous.

What the agent gets

Credentials it can't read

The token is attached host-side, at the moment of the call. It is never a tool argument, never in the model's context, and never in a transcript — so a prompt injection has nothing to exfiltrate.

A tool surface scoped to the caller

Tools are derived per end user from what that person has actually connected and is entitled to — not one shared bot identity carrying the union of everyone's access.

A durable workflow in one call

Multi-step work runs on the workflow engine and returns a run handle the agent can poll — retries, branching and state survive the conversation that started them.

Health-aware discovery

Klaviyo's declared health checks are on the surface too, so an agent can tell "the vendor is down" from "your credential expired" before it burns a retry on either.

The MCP surface is part of the hosted platform. Klaviyo itself is MIT, and the runtime that executes it is source-available (FSL).

Request MCP access

Health checks

Klaviyo declares its own checks, so its health is a property of the app rather than something the host guesses at.

service

Klaviyo platform status

Atlassian Statuspage rollup for status.klaviyo.com, with per-component detail. Unauthenticated and unsigned.

quota

API rate-limit headroom

Requests remaining on the accounts endpoint, read off the `RateLimit-*` headers. Klaviyo meters per endpoint.